Friday, June 19, 2009

SWEET! You can earn your very own family vacation from Mary Kay!!!

OM STARS!!

You can earn a FREE vacation for your family this quarter!!

1st Quarter started Tues June 16th!!

You could earn a 7 night stay at one of over 60,000 properties in more than 100 countries!


By being a $6,000 level Pearl Star 1st Quarter. *check out the attached Fact Sheet


I know you may be saying “Amy, that’s seems unreachable for me – maybe for others, but I think you’re crazy! I’ve never been a star nor have I ever done that much production before in my life! Or maybe you’re thinking, I just missed my star this last quarter – how can I do this? (BTW that effort set you up for a great quarter this time – you just don’t realize it yet!)

STOP right there!!!


Tell that whiny, dream stealing voice who is whispering those things in your ear TO SHUT UP!!!


You can do this! Just take it one week at a time!


So let’s look at what it would take for you to earn this:

6000 points – looks like: $300 sales each week and 7 NEW Team Members between now and Sept 15th!

If you know that one of every 5 people we talk to will say they want to start a Mary Kay business – that is 35 people that we (you and I together) will talk to. If you ask everyone at your parties to listen and you have 3 people at a party minimum – that is just 12 parties – if you do one party a week –the quarter is 12 weeks long – you got it – you can do this!!!

Or 6000 points can be $400 sales each week and 6 NEW Team Members

Or $500 in Sales each week and 5 NEW Team Members!! Get the picture?

The higher your sales are the less team members you need – Remember – each new Team Member you have whose agreement and orders accumulate to $600 wholesale or more in the Same quarter – gives you 600 bonus points!!


Who wants to work with me and earn this trip?

I can’t wait to hear back from you!!!

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Tuesday, June 16, 2009

NEW Quarter MK Strategy!

(I realized after I recorded this that I said my little guy was 5. He's actully 6 as of yesterday! They grow so fast - I can't keep up - hee hee!)

Hey there Superstars! Congratulations on finishing our BEST QUARTER in a very long time! YOU ARE AWESOME! Today begins a BRAND NEW Quarter (June 16 – September 15) and MARKS HALF TIME for this month! What you DO RIGHT NOW will set you up for success this Seminar year (ends June 30, 2009), the next quarter (9/15/2009) and ultimately in the next Seminar year (June 30, 2010)! I KNOW you will WANT to be a STAR Consultant THIS NEW Quarter so that you are on target for YEAR LONG Star STATUS and all the rewards that come with it! Here’s the plan:

Step 1: “Print out Business Management Simplified” and put together your BRAIN BOOK! 3 ring Binder (I prefer a clear view front but this is not necessary) I set mine up in the following order but you can also organize it like the file called “mkallin1bookorganization” that I attached to an e-mail sent out:

Tab 1 – Team building scripts and “rec layering list”

Tab 2 - Booking Scripts (“indulge pamper session” or , “follow-up dialogue for warm chatter names”and leads numbers/names (anytime I get a new name I tape it to a sheet that is in this binder)

Tab 3 - “Hostess tracking sheets for upcoming shows” or “guest list pre-profile sheet”

Tab 4 – Contests/Tracking sheets/Goals

Tab 5 – Up-coming events and guest lists for those events (include in this section the printed version of the file “what to bring to a guest event…”

Tab 6 – Preferred Customer Program list

Tab 7 – Other Scripts

· I also keep at least one hostess brochure with me, the most recent Applause mag, a new Look book, and a piece of recruiting info - JUST IN CASE!


Step 2: OK – so it is all in the binder! NOW – look at your calendar for the next 2 weeks and PENCIL in all the times you choose to work your business!

Step 3: Do not “PASS GO or collect $200” (hee hee) until you have your next 2 weeks BOOKED SOLID! Completing this step is all in your MIND! Truly - if you KNOW KNOW KNOW that they want to book with you then you will have no problem booking! If you doubt they will know and they will not book! Call me if you have doubt and we will work to bust through all those doubts!

When you are booked SOLID (at least 8 bookings for the next 2 weeks) – call me and I will have a PRIZE FOR YOU!

Also too let’s finish RED WHITE and BLUE we are going to do an SHARING MARATHON the next 2 weeks! Our goal is to share with 72 people within the next two weeks! If you want to BUILD YOUR TEAM – CALL/TEXT/E-mail ME ASAP!I will give you my next 72 hour schedule so that you know when to schedule people in for appointments!

OK – Superstars! It is TIME to really SHINE! Are you with me? Let’s GO!

Pink HUGS – Sarah

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Unit Star Goal!!

This is a memo received from MK Corporate Sales Development:

"In support of the Company goal to reach “5 by 50” ($5 billion in wholesale sales by the Company’s 50th anniversary), we will continue to focus on building Star Consultants. The company goal is to increase the number of Star Consultants to the milestone of 50,000 and beyond per quarter. Therefore, each quarter Independent Sales Directors will receive a new goal for building Star consultants in their unit.

To help you encourage consultants to achieve this goal, we have included 18 Ways to Finish Your Star below. START NOW to finish your STAR by September 15, 2009


18 Ways to Finish Star

Try these quick and easy income producing activities to help you build your business and finish your star order.

1. Contact current month Birthdays and offer a birthday makeover. Offer 15% off their purchase if they share it with a friend. 3 faces = $100

2. Contact six customers who work outside the home to do a $100 bag challenge. Offer each who completes the challenge the Mary Kay Brush Set or the Travel Rollup Bag. 1 sale = $100

3. Call current Wedding Anniversaries and offer husbands gift buying services. 3 sales = $100

4. Book 5 and hold 5 new selling appointments. Sales = $300

5. Have a $1,000 Day Challenge and offer 15% off to all existing customers or offer a lipstick ½ off with a $30 purchase. Sales = $300 - $1000

6. Call customers for Secret Pal Referral gifts. 5 sales = $100

7. Contact all skin care customers and introduce one other product line. Offer 15% to try a complete body care, sun care, fragrance gift set. 5 sales = $100

8. Challenge a son, daughter, or spouse to sell $100. 1 sale = $100

9. Contact Preferred Customers and set up 10 personal service appointments. 10 sales = $300

10. Deliver reorders and upsell by selling at least one additional item per customer. 15 upsells = $100

11. Hold a phone lottery by calling as many customers as you can in an hour and tell your customers one of them will receive their order free. 20 calls = $200

12. Demo the Microdermabrasion Set on five people in a day. Sales = $100

13. Contact customers for seasonal reprogramming on sun care and skin supplement needs. 3 sales = $100

14. Book and hold Footsie Tootsie parties and demo Satin Hands. Sales = $300

15. Offer gift buying ideas for Brides, Graduates, Father’s Day. 5 sets = $100

16. Hand out 10 product samples in a day and call prospects for feedback and orders. Book 2 and sell = $100

17. Call 10 customers who have not had a recheck facial. Hold 3 = $100

18. Book 2 guests for your weekly meeting to be your model and offer her 1 glamour item ½ off when she purchases $30. 3 models = $100


SHINE ON GIRL! You are a STAR!

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"MK Championship Season" by Sean Key

This is written by Sean Key, VP of Sales Development at our corporate headquarters ........

I absolutely love this time of year because this is when character is revealed, perseverance and resiliency are tested, attitudes are formed, victories are won and queens are crowned! This is when we find out who MAKES promises and who KEEPS promises. This is what I like to call "Championship Season".

During championship season, the called, the committed, the courageous and the convicted will take their energy and efforts to new heights. Records will be set and broken. Belief-barriers will be raised, and those who are contributing to the miracles that are happening at this very moment will be forever changed. Lessons of what works and what does NOT work will be permanently engrained into the head of the risk-takers. Many will be working to finish a goal, while others will be working to get a head start towards next year's goal.

This is when the champions bring their game to the business, regardless of what has happened in the months before. It's peak-performance time and Independent Beauty Consultants and Independent Sales Directors are re-energized by HOPE, PRIDE, PURPOSE and the unconditional love and support YOU provide. This is Mary Kay at its best!

I've studied champions for many years, and I want to share 10 qualities that I've found to be consistent among them:
The victory is won in their head and heart before the work is done.
Champions know the rules of the game and they're willing to play better than they've ever played before.
Champions believe the risk of victory is worth more than the disappointment of failure.
Champions have champion mentors.
Champions know there's nothing more powerful than a winning attitude.
Champions are motivated by their dream, but are made by their routine.
Champions focus on maximizing their strengths, not protecting their weaknesses.
Champions have unquestionable integrity.
Champions are extra-milers. They don't do just enough to get by; they do the and then some.
Champions NEVER give up! I'd like to elaborate a little further on a couple of points. Take #1, for instance: The victory is won in their head and heart before the work is done.

Over the years, I've seen many Sales Directors miss a goal simply because they never believed they could achieve it. These Sales Directors said all the right things to others, but they hadn't convinced themselves that they deserved the victory, or they simply weren't willing to put forth the effort needed to achieve the goal.

On the other hand, when a Sales Director has made a non-negotiable decision that she's going to achieve a goal, not only does she feel it in her heart, she demonstrates her passion for success in everything she does. Someone once said, "When the passion is big enough, the facts don't matter. Those are the words of a true champion!

Champions have "champion mentors”. A champion mentor is the only person who can stretch an average dream into a great one. Mary Kay Ash was our champion mentor and she breathed belief into champions for nearly 40 years. Do you remember the shy, meek, scared young woman who broke through her fears and became a top Independent National Sales Director? What about the one who was just looking for a few extra dollars to supplement her family's income, and now is a Mary Kay multimillionaire? Finally, do you recall the one who wasn't sure if her check for the showcase would clear? She got off to a less-than-powerful start, but now enjoys the lifestyle of the rich and famous. I could go on for days about the uncommon champions that have been nurtured through the love and support of our champion mentor, Mary Kay Ash.

Now more than ever, you're the champion mentor that your Sales Directors and Beauty Consultants turn to for encouragement and leadership. It's your breath that breathes hope and belief into their dreams. You never know when a phone call or a postcard is going to make a difference between someone deciding to take a chance rather than giving up.

Which brings me to the next point.....
Champions NEVER give up! Champions are champions because they try, they keep going and they finish! At Career Conference, Independent Senior National Sales Director Wanda Dalby talked about three types of people:
the climber,the camper & the quitter. The climber is a find-a-way, make-a-way kind of leader who refuses to give in or give up until the victory is won. The camper is a starter, but not a finisher. She's interested in sameness, not success. The camper is so busy protecting what she has, she misses out on countless opportunities to have more. The quitter, well, that's self-explanatory. Of all the champions I know, I've never known any of them to be happy with the status quo, or to give up before accomplishing their goal.

In these last few weeks of the Seminar year, I want to remind you of a question we'll ask ourselves over and over again for the rest of our lives: "What would Mary Kay do?" That question often is asked when we're facing a crisis or an ethical decision. But I think it's appropriate to ask also when we're facing the decision of stretching for a personal goal or helping a team, unit or area achieve a goal.

What would Mary Kay Ash do? I think Mary Kay would:

Weigh the costs (time away from family, the emotional and physical commitment required to do the work)
consider the rewards (a walk across the stage, a diamond ring or bee, the satisfaction of accomplishing the goal)
engage the family in the decision (it's not success if you lose your family in the process)
consult with someone who's already achieved success (it's the winners, not the whiners, who can help you achieve excellence)
work like everything depended on her and pray like everything depended on God!

I'll see you at Seminar!

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Monday, June 15, 2009

Look at all of our STARS!

Hi Superstars! My house looks like a bit of a tornado as we just finished up the birthday party for my 6 year old -my baby turned SIX today! We had a BLAST and I even signed up a new team member (Welcome Jill!!) during it all! Just know that you can work your Mary Kay business along-side your family and all your other activities!

I am SUPER Thrilled for all the STAR Consultants who finished this QUARTER!

Yulia Shvets – EMERALD - $4,200 and Terry Kaufman – EMERALD - $3990

Dena Mason – RUBY - $2452 and Lisa Giles – RUBY - $2400

Alice Ludwig – SAPPHIRE - $2,348.75, Shirley Fein – SAPPHIRE - $2,016 and

Roxanne Hines – SAPPHIRE - $1,801

Sarah Cook – PEARL - $8400

BIG Congrats to Dena Mason and Shirley Fein who are both REGISTERED FOR SEMINAR! Who else will be joining us? There is still time to REGISTER! You will be so glad you are there to celebrate and learn!

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Monday, June 8, 2009

NEW Director Suit & Tracking!!

I hope each of you, even if you are a PERSONAL USE Consultant will take time to look at the “Why Directorship” info, and check out YOUR career opportunity AT YOUR FINGERTIPS!! And ask yourself, do you need more money? Do you need more purpose in your life? Have you wondered if there is more to this life than what you are living? If your answer to any of these 3 questions is “yes” then please look at each of these items below. The income figures are VERY conservative, in fact it does not take into consideration more bonuses, and higher personal team building. Just 10 to 15 hours a week MK could change your life!!!!!!

Click on the blue dots! Then start to create you steps to success by planning your work, and then working your plan. Print off the tracking sheets to help you make it happen. I believe in you!!


THANKS TO EMERITUS NSD RUTH EASLEY, DIR. DIANE MORRIS, and DIR Denise Kurcharski FOR PASSING THIS ALONG!

The FULL link for this awesome document is HERE!




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Tammi's Customer Service Tips

Top 10 Customer service tips:

Remember to think from the customer standpoint - why do I want to be loyal to MK?

  • Focus on what is in it for our customer!
  • The below notes are from a training done by Tammi Leppla, Independent Sales Director. They are “thoughts” and not necessarily full sentences! J

10. Professional message on our phone line. If a customer calls and there is no MK message - they can wonder if they really have the right number. Make sure the message you have on your phone is a professional message. Something like this, “Hello, you have reached___________, Independent Consultant (or your title) with Mary Kay Cosmetics. Your call is very important to me. At the sound of the tone, please leave your name and number and the best time to reach you. We will get back to you right away. Meanwhile, have an awesome day!”

9. Offer the MK Opportunity to every single customer at least once! Someone will come along and ask her one day if her consultant has ever offered her to chance to get her product half price? She will wonder why you did not offer it to her. Even if you think she would never do it -- "Should you ever be interested in ever doing what I do - I am sticking in a little brochure and giving you a little info just in case you are ever interested!” Put something little like this in her reorder bag if nothing else!

Invite her to a meeting where she’ll hear some marketing!

Have her “Listen for a Lipstick” as part of your training!

Just SOMETHING that she KNOWS you once mentioned it to her…

8. Have a website. It is so economical for a new consultant - $25 for a year - and only $50 for a year after that. You may not even realize they are on the website - they do go on it and look - and it increases order size. Give them the flexibility of ordering in the wee hours of the morning to order and check out all the new stuff! Also having a website gives your customer multiple ways to contact you.

7. Offer yearly and seasonal updates! (Liz W. gives them the opportunity to be a model at her meetings as part of their birthday service) If we have a customer who is not into hosting classes but likes to reorder and is happy with MK - I think we still should offer them seasonal and yearly updates. They stilll want to be in the "Know"! Call and say something like this, “Just checking in to see if you would like to have a “Summer Update” and see some new colors - which is better for you???____or ____?

I believe this is really important - they can walk by a cosmetic counter in the department store and see and try everything new, and we need to be available to them, too!

6. Go the extra mile. What extra thing can I do? Every single order leaving my office is packaged so pretty and has a bow! I feel this always makes them feel extra appreciated! I love it when I shop at a boutique or nice department store that has darling bags or ties the bags up with bows, etc… and I know my customers love it too! Find great bows! I like to do fun seasonal ones…or just basic black ones look great with our pink MK bags right now. Find a way to make it special! Easy - but fun and special! ALWAYS include something FREE in with their order! When they order $40 or more of course it is the current PCP gift - but even if it is an $8 order, I will put something in there - can be anything - maybe just a cute little tulle bag with samples in it! Or a discontinued product I want to write off on taxes and move off of my shelf. Even when I mail out a package, I make sure it is professional looking - I buy the labels from MK Connections. When they get it - it gives them a good and professional feeling about YOU and YOUR MK Business.

I also like to go the extra mile around Thanksgiving or Christmas. I send customers a card with my signature for one of those holidays each year. One year I delivered my best (local) customers a Pumpkin Pie and a Thank You Card the week of Thanksgiving and told them how much I appreciate them and their business! They were surprised and loved it!

5. Hold Preferred Customer Events at your home and also at Unit Meetings. Preferred Customer New Product Previews and Test Panels…on new products to get their opinion. I do at least one a year in my home. I do one in advance of the Holiday to really get their opinion so I know what to order the most in my Holiday orders. I have a decadent dessert and on those nights and get them feeling in the festive mood with a great atmosphere. I give them a Christmas List of whom they may need to purchase gifts for… and anything they pre-order I do give them a discount on. When they prepay it helps me pre-order fast before things sell out. They LOVE seeing what’s new and trying new products! This is super informal and lots of fun! It gets them excited about our holiday line and they end up reordering THROUGHOUT the season because they know EARLY what we have…and they continue to think of others they can use our gifts for.

4. Open HousesI believe these are an important customer service opportunity - if not in your home - have it in a free place somewhere and allow your customers to come to you and see everything and have a fun event - keep cost down - but still have it very nice. Once you have more people coming you can do more. I suggest having one in the Fall or Pre-Holiday and I find the next best time is in the Spring - they are ready to get out and get a new look and get over the Winter Blahs! Want to walk around and experience the new Spring Colors - Stop and Shop! Repetition for Open Houses is so important! It sometimes takes holding multiple ones before they catch on and GROW! If you aren’t having luck having lots of people show up, then the next time have them make an appointment for their own personalized time at your Open House – then it becomes a personalized shopping appointment during the open house days - one consultant had about a thousand dollars one last year after not having much the year before - just keep building it! I enjoy having open houses generally in excess of $2000 from the “learning experiences” I’ve had over the years and what works best for ME and MY CLIENTS.

3. Notes, notes and more notes. Customers do want to hear from you but not just when you are selling something. Send articles that you know they will like - send her a quick little note - "was reading this and thought of you – have a great day"! They love it - not asking for any kind of a sale - just on your mind. Consider sending a note to people at a party who purchased -- and how about a quick note to the person who did not purchase?

How cool is that? Check out the ecards on MK In Touch! Also Birthday Cards in the mail - as well as a little email birthday card. Put a little coupon in the one that is mailed = send all birthdays out at the beginning of the month and they get this little gift card that they can use all month!!! They love this and it helps you do all cards at once versus having to remember specific dates throughout the month.

2. Preferred Customer Program – The LOOK with samplers is only 65 cents to send out!! A no brainer!! But make the calls and ask them if they got the Look Book??? Follow Up! Make sure they got them - is there a problem - find out so that they know you are checking and see what the response is. You will get so much benefit from this program. I use the excuse when I call that I am just CHECKING to see if they got the latest version of THE LOOK in the mail…and wanted to make sure that they saw the FREE GIFT with a purchase of $40 or more—while supplies last! I mention that it’s a great time to reorder skincare if they need to…and get in on the free gift! They appreciate the reminder. Often they HAVE overlooked the FREE GIFT! They will get used to your reminder calls! Just a courtesy and not pushing hard for a sale…but just checking on them and reminding them of the free gift.

1. Have product on hand. MK has the #1 loyalty in reorders. I believe the main reason customers will stop using it is that they cannot get the product when they want it! They get frustrated when they cannot get the product. Someone going through the DRIVE-THRU at the bank saw my Look Book laying up in the window and asked the bank teller if she could HAVE it! The lady called and asked if I had product on hand and if I did not, she was going back to another product in the store. She was so frustrated by the consultant she had been dealing with and she said that she never got a return phone call and never could get the product when she wanted it. There is NO excuse - we can always get the product to them - even if we have to order it – as it arrives to us within a few days. Servicing customers promptly is why it is so important to build inventory so that you have it!

Tammi Leppla

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Thursday, June 4, 2009

Jammin for a a Joyful June! Operation 72!

By now you have gotten the postcard in the mail that said we had our BEST MONTH EVER in May – congratulations! Now we are off to BREAK even more RECORDS in JUNE! There are so many wonderful things going on this month! I know some of you may even feel a bit overwhelmed at all that is going on! TAKE A DEEP BREATH…now EXHALE REALLY SLOWLY while saying to yourself..."I have all the time I need to accomplish everything that is important to me! I choose to be successful this month and maximize the opportunities that come my way. I share Mary Kay products and the opportunity with others and ENJOY the process! I deserve success!!”

Now let’s really JAM for a JOY Filled June & complete Mission Possible - Operation 72! That means $72,000 wholesale in June! Is it POSSIBLE? YES! This is how we’ll do it:

Focus 1: MORE Star Consultants by June 15 than EVER before! The goal is 14 Stars! Will you be one?

Focus 2: Add 20 New Consultants to our team! How many will join YOUR TEAM?

Focus 3: 5 Red, White, & Blue Winners! Will you be one of the winners sporting your NEW Couture FREE RED JACKET and MATCHING FREE Handbag?

Focus 4: Team Up to Win! (details to follow)

Focus 5: 100 Faces to Stardom! Click HERE for details!

Focus 6: Sell $100 to 72 customers = $7,200!

Focus 7: Have FUN! Bring JOY to all you meet!


OTHER WAYS you can WIN!!

** Complete PACESETTERS ON-LINE Click HERE for details!

**For every $200 wholesale your name goes on a board for one of 360 prizes! (Prizes will be rewarded when we complete $72,000 wholesale!) WOW!

**Sell 72 items THIS MONTH and get a BLING RING!

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CONVERSATIONS with friend...should I share MK?

We are sitting at lunch when my best friend casually mentions that she and her husband are having a hard time making ends meet financially. Even with both her and her husband working, she is going to have to get another job. We are considering many options, she says. Why would you recommend Mary Kay?

"It changes your life," I say without hesitation. But now I begin to really analyze my Mary Kay Career as I consider offering it to my best friend. I look at my friend, trying to decide what to tell her. I want her to know what she will never learn at New Consultant Training. I want her to know that embarking on a Mary Kay career means she'll be required to do much more than match a foundation shade or sell a tube of lipstick. I wish she could know the stories and triumphs of so many whose lives have been changed by their choice to try Mary Kay Cosmetics.

I wish she could have been there to watch Darlene earn the use of her Mary Kay career car - watching the look of accomplishment and pride on her face as she sat for the first time in her car. My mind races back to Ruth - who started Mary Kay so shy that she wasn't able to speak more than a couple of words in front of a group - who through taking Mary Kay baby steps, was able to conquer a lifelong fear of talking in front of a group. I wish my friend could meet Susan, who was able to singularly support the family while allowing her husband to go back to school to accomplish his lifelong dream. I thought of Christie, who on less than 15 hours per week, was able to earn a free car and become a Mary Kay Sales Director-while working a full time job. I wish she could have heard the message on my answering machine from Nancy, as she called to tell me that today was Thomas's last day in day care-she would now be able to stay home with him full time-all because of her Mary Kay career. And the beautiful story of Cindy - who always struggled with low self esteem-and how Mary Kay replaced her dunce cap with a beautiful crown - as she was honored as the top director at Seminar. I wish my friend could have seen the tears in Walt's eyes as he watched his daughter, Dottie, earn her Mary Kay red jacket-thanking me for helping to bring life and hope back to his daughters life.

Should I tell her that her own children's lives will be forever changed as a result of a Mary Kay career - that they will be heard telling each other, "You can do it," and "I believe in you," when trying to learn how to ride a bicycle.

You will drive by a car dealership and hear your 4-year-old son say, "Look at all the free cars." You will smile - and not tell him any different. That your child's outlook on life will be different than that of their friends - they will have witnessed the power of a dream fulfilled, the importance of a work ethic, and that those who really gain in this life are those who give of themselves. Her children will grow up and seek for a career they love, just as mommy did, rather than settling for a job they despise. And they will believe that Mommy can achieve anything - because she chose to face her fears directly - and conquer them one by one.

I should tell her that her relationship with her husband will change. He will look at her differently-respect her for the discipline, tenacity and motivation it takes to do what she does. She will over hear him bragging of her success on phone conversations to his father and his friends.

I want to describe to my friend the exhilaration of helping someone win the use of a car, pay off a credit card debt, make her first $50 hour, or earn a prestigious red jacket. But then I realize that these moments cannot be described -- they must be felt in the heart. I realize that the only way she can fall in love with this company is to experience it herself. I give her the only thing I can give her-my word that Mary Kay will change her life. And knowing that my best friend trusts me as a sister - without hesitation I tell her that if she decides to make Mary Kay a part of her life-she will never regret it.

Superstars - This is ALL sooo true! After 15 years in this incredible company...I could write pages and pages like this story above!!! If you are new...and haven't experienced this yet...hang on!! No matter what obstacles you face...hang on and make your business work! Your life will continue to be more and more blessed!!!! :)

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Wednesday, June 3, 2009

Use the word FREE!!!

Get it Free from Complimentary Offers by Susan Rich, guest writer

Published by kaya singer under Business Help, Marketing

*Thanks to Pam K and Patricia for sharing it with all of us!

“If it’s FREE, how come you’re calling it “complimentary?”
Good question – and that’s what our topic is today. The most eye-catching, heart-pounding, “What are they giving me?” word in the English language is FREE.

Free is a four-letter word. It’s bold. It’s catchy. It’s memorable.
Free snags attention and helps us remember your offer.

Our ears perk up when we hear the announcer shout, “It’s Free!”
And so do our eyes: We want free gifts. Free time. A life free of hardship.

Free is also statistically proven to drive action.

That’s why the word gets used time and time again.

Free is not a silly, low-brow word…so how come it falls prey to “complimentary?”

The Case Against Complimentary:
It has 13 characters and five syllables. That makes it one of the longer words in everyday language. Swap it out for its synonym (free!) and your writing will flow smoothly.

It doesn’t pass the say it/write it test: We don’t go around telling potential customers that we offer a complimentary consultation – we tell them it’s FREE. Rhythmic writing reads like the spoken word.

It’s easy to misspell: Swap the “i” out for an “e” and you could be talking about contrasting colors that, when blended, become neutral. Spell-check won’t catch that error, but your reader might.

Complimentary is a visual mouthful. You’ll never, ever see it in a headline…so why use it at all?

Not convinced? Check out the definition of the word:
Complimentary: Given free as a courtesy or favor.

You heard it! Use "FREE" in promoting your business!

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Thursday, May 28, 2009

SPA NIGHT Revealed!

All of your hard work will be rewarded at SPA NIGHT! This is a NOT-TO-MISS event so be sure to make your calendar today for FRIDAY, July 10th!

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Wednesday, May 20, 2009

Proud to be wearing "The Suit"

Pride of the Suit

Top 10 reasons to be Proud to be wearing "the Suit”

#10. When you’re proudly wearing "the Suit" you realize that financial freedom is for “YOU” and that it doesn’t buy happiness but does buy choices, lots of choices.

#9. When you’re proudly wearing "the Suit" you realize people like to associate with successful people and they warm chat you!

#8. When you’re proudly wearing "the Suit" you realize there are Top Trips all over the world available to you and you’ll never have to pay for the vacation of your dreams again!

#7. When you’re proudly wearing "the Suit" you realize that prizes are abundant and your husband is so excited as he will never have to buy you Diamonds again!

#6. When you’re proudly wearing "the Suit" you realize you can have the use of a FREE Car for the rest of your life!

#5. When you’re proudly wearing "the Suit" your blood runs Pink just like your car and your attitude shines so bright that no one dares to pop your Pink bubble!

#4. When you’re proudly wearing "the Suit" your self esteem grows to the point that you are able to speak to the masses and one day you will be on stage at Seminar speaking to 10,000-15,000 people and can confidently use the words, “I give the praise, the honor and glory to God!”

#3. When you’re proudly wearing "the Suit" you realize your girlfriends are as numerous as the stars in the sky and sand in the ocean and that they are women of vision, faith, courage, ethics, and FUN!

#2. When you’re proudly wearing "the Suit" you realize your children have seen you set audacious goals and have set goals for themselves and one day you watch your daughter on her graduation day receive the highest award possible from her church or maybe you will watch your son fulfill his dream and cross the stage to receive his college degree—debt-free!

#1. When you’re proudly wearing "the Suit" you know that you are walking in God’s favor because you know are changing the lives of women, men and children across this nation and perhaps even around the WORLD!

It's your TIME TO SHINE! "The Suit" has YOUR name on it!



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